Facebook and AdWords Work Better Together

A new study by Facebook Strategic Preferred Marketing Developer Marin Software shows that search campaigns actually perform better when they are done in concert with a Facebook campaign.

Facebook..King of Revenue

Snapchat, Instagram, Whatsap, kik.. they may be media darlings and teen favs, but Facebook is the king of revenue. I think as more advertisers get introduced to Facebook's superior targeting capabilities Facebook's income will continue to grow exponentially.

Is Google+ Going The Way of the Cassette Tape?

Could the end of Google+ be near?

http://mobile.theverge.com/2014/4/29/5665516/sign-in-with-google-button-could-send-google-plus-to-oblivion

The power of Mobile

Still think mobile is a fad? Check out these new statistics from Cisco.   Smart companies are getting ahead of this revolution.

How to Convince Your Boss to Invest in Social Media Marketing

Good article on how to convince your boss to invest in Social Media Marketing.   He was more diplomatic than me.  I'd simply say "eat or be eaten."

http://blog.hubspot.com/marketing/ridiculous-arguments-against-social-media-list

How Mobile are Social Networks?

It is not surprising that people access social media networks through a mobile device.  Do you know which social network is the mobiliest of them all?







How Mobile are Social Networks? [CHART]

Facebook Advertising Changes

I love,  love, love Facebook Advertising. It is one of the best buys any business can make. However fixing the right rail is like rearranging the deck chairs on the Titanic.

http://adage.com/article/digital/facebook-s-unloved-rail-desktop-ads-a-facelift/292566/