In-Market Magic

On average only 1% of consumers, in your area, are in the market for your goods or service. Yet businesses spend the majority of their advertising $$ on mass marketing. Think of it this way. If you were selling Hot Dogs at a Vegan Convention, would you pay $1000 to address to address the crowd, or would you go talk to the guy in the corner who had mustard stains on his McDonald's t-shirt? That's what I do. I help businesses find the the mustard stained McDonald's T-shirt shirt guy.

Showing posts with label Facebook. Show all posts

Thursday, April 10, 2014

How Mobile are Social Networks?

It is not surprising that people access social media networks through a mobile device. Do you know which social network is the mobiliest of them all?

mobile social networks

How Mobile are Social Networks? [CHART]

Wednesday, April 9, 2014

Facebook Advertising Changes

I love, love, love Facebook Advertising. It is one of the best buys any business can make. However fixing the right rail is like rearranging the deck chairs on the Titanic.

http://adage.com/article/digital/facebook-s-unloved-rail-desktop-ads-a-facelift/292566/