Snapchat, Instagram, Whatsap, kik.. they may be media darlings and teen favs, but Facebook is the king of revenue. I think as more advertisers get introduced to Facebook's superior targeting capabilities Facebook's income will continue to grow exponentially.
On average only 1% of consumers, in your area, are in the market for your goods or service. Yet businesses spend the majority of their advertising $$ on mass marketing. Think of it this way. If you were selling Hot Dogs at a Vegan Convention, would you pay $1000 to address to address the crowd, or would you go talk to the guy in the corner who had mustard stains on his McDonald's t-shirt? That's what I do. I help businesses find the the mustard stained McDonald's T-shirt shirt guy.
Wednesday, April 30, 2014
Is Google+ Going The Way of the Cassette Tape?
Could the end of Google+ be near?
Tuesday, April 29, 2014
The power of Mobile
Still think mobile is a fad? Check out these new statistics from Cisco. Smart companies are getting ahead of this revolution.
Tuesday, April 22, 2014
Google makes changes to AdWords
Wednesday, April 16, 2014
How to Convince Your Boss to Invest in Social Media Marketing
Good article on how to convince your boss to invest in Social Media Marketing. He was more diplomatic than me. I'd simply say "eat or be eaten."
http://blog.hubspot.com/marketing/ridiculous-arguments-against-social-media-list
Monday, April 14, 2014
Mobile is Growing Quickly!!!
Thursday, April 10, 2014
How Mobile are Social Networks?
How Mobile are Social Networks? [CHART]
Wednesday, April 9, 2014
Facebook Advertising Changes
I love, love, love Facebook Advertising. It is one of the best buys any business can make. However fixing the right rail is like rearranging the deck chairs on the Titanic.
http://adage.com/article/digital/facebook-s-unloved-rail-desktop-ads-a-facelift/292566/