Stop obsessing over Click Through Rate

While reading my Twitter and LinkedIn feeds, I saw articles on Click Through Rate. The article said CTR's should range between 2% and 10%.   But I think obsessing over the CTR, is like counting pitches in a baseball game.  Sure it is a useful stat, but games are not won and lost on number of pitches.  Advertisers should focus on conversion rates & closing rates. How many clicks convert to a call or form?  How many calls or forms result in a sale?  Those are the stats that matter.  Convert 20% of your clicks to leads and close 30% of your leads and it doesn't matter what your CTR is.