- Best Tip – There is a lot of value in realizing that not all searches are created equally; as a result, marketers shouldn’t use the same single offer for all traffic, but rather utilize different assets/offers depending on the keywords that trigger the ad. Your visitor’s search may have been a: question, solution, brand, product, symptom, or problem. Make sure that your offering/page matches what their query suggests they are looking for. Some sample offerings based on queries could be: If query denotes a question, offer a guide; if query is about a competitors brand, offer a comparison; if query is about the product offer a trial. Organize your keywords so that you’ll know what the visitor is searching for and then be able to serve up a lead capture page that better serves your visitors.
Great advice Greg, you made me think...
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