On average only 1% of consumers, in your area, are in the market for your goods or service. Yet businesses spend the majority of their advertising $$ on mass marketing. Think of it this way. If you were selling Hot Dogs at a Vegan Convention, would you pay $1000 to address to address the crowd, or would you go talk to the guy in the corner who had mustard stains on his McDonald's t-shirt? That's what I do. I help businesses find the the mustard stained McDonald's T-shirt shirt guy.
Saturday, July 19, 2014
Mobile Search Click Through Rates!!
Click Through Rates for mobile... Is your company maximizing its opportunity? It's amazing how many auto dealers and businesses that I look at in the Google Preview Tool that will show ok in a desktop search and are no where to be found on mobile. #missingtheboat
Labels:
Local Search,
mobile search,
PPC,
SEM,
SEO
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