People access your company's information on 1000's of websites, apps, and navigation devices. For example, suppose you wanted to find a Kitchen Remodeler. You might start you search by looking on Google or Yahoo. Or maybe you would go to YP.com, Superpages.com, or Dexknows. Perhaps you're on the go, so you check Yelp on your mobile phone. But then you remember your bank balance and decide you want a deal, so you check Groupon. Finally you find a showroom that interests you, so you type the address into your TomTom, Garmin or Car Navigation System.
Each of these sources of local information has its own database of listings. The database stores basic information like business name, address, phone number, and categories. And often it contains enhanced information like photos, descriptions, hours, specials, videos and more. Since each source has its own database, that means there are actually 1000s of databases out there. But the problem is, they are totally disconnected, and whenever anything changes, they fall out of sync.
In fact, 6% of business listings change every month. This happens as businesses open, close, move, offer new specials, launch new products, hire new employees, change their hours, and more. So information falls out of sync everywhere pretty quickly. The end result is very frustrating for consumers, who get the wrong information returned in a local search 20% of the time.
There are multiple companies out there that can help you manage and correct your listings. The firm I work for, Level 5 Advertising, helps our clients with this every day. Whether it's with Level 5 or someone else, you need to get your data corrected and streaming or you are leaving massive amounts of money on the table.
Level 5 has a free scanning tool that can show you which listings are wrong and which are correct. You can access the tool by clicking here. Finding good customers is hard enough, don't lose them because they are looking for you in an address you haven't been in 5 years.
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