LANDING YOUR PPC TRAFFIC ON YOUR HOMEPAGE??? HOW BAD CAN THAT BE? Bad if it effects you "attention ratio." Attention ratio refers to the ratio of interaction points (links) to the number of conversion goals on a given page. A page with many interaction points is "leaky" in the sense that it drains attention away from your conversion goal or call to action. Want a more profitable PPC program invest in campaign specific landing pages. Check out one we built for a gym client of ours. Http:\\www.truepowerhf.net
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