On average only 1% of consumers, in your area, are in the market for your goods or service. Yet businesses spend the majority of their advertising $$ on mass marketing. Think of it this way. If you were selling Hot Dogs at a Vegan Convention, would you pay $1000 to address to address the crowd, or would you go talk to the guy in the corner who had mustard stains on his McDonald's t-shirt? That's what I do. I help businesses find the the mustard stained McDonald's T-shirt shirt guy.
Wednesday, April 16, 2014
How to Convince Your Boss to Invest in Social Media Marketing
Good article on how to convince your boss to invest in Social Media Marketing. He was more diplomatic than me. I'd simply say "eat or be eaten."
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