In-Market Magic

On average only 1% of consumers, in your area, are in the market for your goods or service. Yet businesses spend the majority of their advertising $$ on mass marketing. Think of it this way. If you were selling Hot Dogs at a Vegan Convention, would you pay $1000 to address to address the crowd, or would you go talk to the guy in the corner who had mustard stains on his McDonald's t-shirt? That's what I do. I help businesses find the the mustard stained McDonald's T-shirt shirt guy.

Sunday, August 10, 2014

ask.com gets nailed by Panda

Google rolled out its latest Panda update to the search engine's algorithm. It is designed to push sites with bad content down the rankings. SEJ has published a list of those most negatively effected. Thank heavens ask.com got drilled, that site is the most unhelpful site on the planet. Check out eBay. Headed in the wrong direction.